Letting people know that IQOS reduces exposure to harmful chemicals, when compared to cigarettes, will be crucial to getting public health successes from IQOS and products like it
Anti-tobacco groups, including the Campaign for Tobacco-Free Kids, dismissed the surveys conclusion about respondents intentions, however, arguing that the survey was meant to compare the reaction to each of the images as a way of weighing which would elicit the strongest emotional response
Beyond laboratory findings, large-scale population studies provide insight into real-world health outcomes
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The platform indicates which percentage they use
Co-use with other products, particularly E-cigarettes, is also increasing among youth, a pattern also seen in adult E-cigarette users who may use pouches situationally (8, 15)