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A summary index rating was created for each of the four brand rating measures, by summing scores across the 10 packages to yield a score between 0 and 10, where the number corresponded to the total number of packs rated as more appealing/better taste/less harmful/smoother on the throat

A matte finish complements earthy tones, whereas a gloss finish complements colourful and playful tones

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The Japan Version is recognised for its clean burn, refined menthol blend, and smooth finish

Flavour expression gains complexity

Three Types of Smoke You Need to Defeat Not all smoke is created equal, but all smoke shares the same fundamental structure