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The LIFE Images Collection via Getty Images Stan Lee The mastermind behind Marvel Comics, Lee helped create some of the world's most beloved comic book superheroes, including Spider-Man, the Incredible Hulk and Black Panther

Specific artists were selected and dressed up like real doctors to advertise Camel cigarettes to convince the readers that the cigarette was innocuous

Anthony Fosh

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Other health advocates, however, are setting their sights on preventing the export of similar advertising tactics to women overseas, which the World Health Organization brands the single largest marketing opportunity in the world