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This positive performance is mainly down to cigarillo sales, which account for the largest of the four segments in the cigar category, and the only one currently in growth, explains Scarpetta

By adopting this symbol, Double Happiness instantly connects with shared cultural meaning

Bulk-style cig boxes are perceived as useful in numerous marketplaces

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Public awareness campaigns will continue to turn young people away from smoking and to encourage their elders to quit as they internalize the message that smoking is not socially acceptable

Social and Cultural Context Cigarettes once enjoyed a reputation as symbols of independence and coolness, particularly in the mid-20th century, largely due to Hollywood's glamorization