Art and Science of Marketing, The Content this book provides insight into

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EAN: 9780071493079

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Art and Science of Marketing, The Content this book provides insight intoIf your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes from the doing of marketing implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers,